Otoabasi Joseph Bassey
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Crafting innovative brand development strategies that drive business growth and success. Empowering startup brands to achieve KPIs that attract investment and partnership opportunities.
Phone
+234 907 381 0224
Oteejoe@gmail.com
Location
Uyo, Nigeria
A seasoned Business Executive and brand marketing strategist with extensive experience across music business, fintech, blockchain, and traditional media sectors.
University of Uyo, Akwa Ibom State
Graduated: September 2021
Specialized Training
Completed: February 2020
Comprehensive skill set spanning brand marketing, business development, and creative strategy across multiple industries.
Over 8 years of diverse experience across music business, fintech, technology, and media sectors.
LeruPay
Created content for strategic PR campaigns. Provided copywriting and strategic planning for brands. Led brand partnerships and investment documentation and strategies.
Vibes Barn
Managed partnerships with brands across Fashion, Technology, fintech, Wines and spirits for brand marketing and promotions. Monitored KPI achievement and led content creation for marketing campaigns.
Clique Africa
Analyzed product objectives and market research to assess strategies. Developed product documents outlining development roadmap, rollout, and marketing strategy.
Yield 24 (DeFi)
Led the development and execution of marketing strategy, contributing to successful product launch. Expanded product roadmaps and prioritized features based on customer feedback.
Wahoo Music
Oversaw music content investment, artist acquisition, and management. Spearheaded distribution, publishing strategies, and brand development for African artists.
RAD Digital
Led brand development, talent acquisition, and music investment initiatives. Directed content creation, distribution strategies, and partnerships for music brands.
606 Agency
Created and distributed content for strategic PR campaigns. Provided copywriting and strategic planning for client brands.
GummybearNFTs, Cube Network, Enevti
Managed community engagement and content creation for multiple blockchain projects. Coordinated social influencer campaigns and moderated project execution.
AOMG Records
Managed talent acquisition and brand development. Directed partnership acquisitions and content creation.
WeSocial.ng
Managed partnerships with influencers for brand marketing and promotions. Monitored KPI achievement and led content creation for marketing campaigns.
Atlantic FM
Created and hosted radio content and podcasts. Conducted interviews and managed radio programming.
Testimonials from industry leaders and partners I've worked with
"Otoabasi's strategic approach to brand development has been instrumental in our success. His ability to understand market dynamics and create compelling campaigns is exceptional."
Mr Barikumo Ado
Zonal Director, Federal Radio Cooperation of Nigeria
"Working with Otoabasi has been a game-changer for our brand partnerships. His expertise in community building and content strategy delivered outstanding results."
Ekemini Obop
Head of Operations, Next Step Music
"Otoabasi's innovative marketing strategies helped us achieve a 4x increase in our pre-sale value. His dedication and strategic thinking are unmatched."
Gilbert Bani (AQ)
CEO, Cake Bizness
Ready to collaborate on your next brand marketing project? Let's discuss how we can drive your business growth together.
Oteejoe@gmail.com
Phone
+234 907 381 0224
Location
371b Nwaniba Road, Uyo, Akwa Ibom State, Nigeria
Connect on Social Media
Zonal Director
Federal Radio Cooperation of Nigeria (Port Harcourt zone)
+2348033420800
Head of Operations
Next step Music/Audiomack Ambassador (Nigeria)
General Manager
Atlantic FM Uyo
+2348036208817
CEO
Cake Bizness
+234 803 354 4606